Dear Michigan Fans,
I hope everyone is enjoying the start of summer and can get a break, relax and recharge over the next few months.
The landscape of college athletics continues to change at a rapid pace, and Michigan Athletics is taking the necessary and proactive steps to secure our leadership role now and far into the future. To consistently compete for championships across all 29 of our varsity sports, we must look at new, innovative revenue streams. Crucially, this includes expanding our support for Name, Image, and Likeness (NIL) to build and sustain the championship-caliber rosters you expect—and that delivered a football national championship in 2023, our men's basketball national championship this year, and seven Big Ten Championships during the 2025-26 academic year.
For generations, the bowl of Michigan Stadium has been a sacred space. We have intentionally protected the Big House from the commercialization seen elsewhere, limiting on-field and in-stadium visuals to the Big Ten Conference logo, the Allstate field goal nets, and our partnerships with Nike/Jordan and Gatorade. Given my history as a football player, I have great respect for Michigan Stadium's long, storied, and distinguished history. We will work to ensure that any advertising is implemented strategically, tastefully, and in a manner consistent with the values of the University of Michigan.
However, to support our student-athletes in this new era without compromising their competitive edge, we must carefully expand our corporate sponsorships into venues where we have previously held back. To that end, our partners at Michigan Sports Properties and Learfield are currently in discussions with potential sponsors about our new Leaders and Best Champion Partner Program.
We are approaching these discussions with the utmost respect for the tradition of the Big House. We are exploring new revenue assets that are highly visible but thoughtfully integrated, including:
- Jersey patches
- On-field and on-court logos
- In-game sponsorships and digital scoreboard advertising
The revenue generated through this program will be directly invested in our student-athletes through scholarships, NIL opportunities, upgrading our athletic facilities, and retaining our world-class coaches. While these initiatives represent a new era in revenue generation, please know that we remain fiercely committed to upholding Michigan's core values. We will preserve the look, feel, and soul of the Michigan Stadium experience that makes Saturdays in Ann Arbor so special.
Looking ahead, I am thrilled to share two exciting events happening at Michigan this summer and fall:
- Morgan Wallen Concerts (July 24 & 25): Later this summer, Michigan Stadium will host country music star Morgan Wallen. Tickets are still available for both the Friday and Saturday night shows.
- Women in Sports: Elevate HER Summit (Thursday, Oct. 15): Held at the Stephen M. Ross Athletic Campus, this summit is designed to advance our sports teams, celebrate women leaders, and create mentorship opportunities for student-athletes, alumni, and community members. Emceed by Michigan alumna Andrea Joyce, the event is free and open to everyone. More details on speakers and guests will be announced soon. Sign up to receive more information as it's announced.